My Role | Web UX Designer
Facilitated collaboration within a team of UX Designers, Visual Designers, User Researchers, and Product Team
Worked with user researchers in generating user personas and creating insights around the users' business context
Performed competitive SWOT analysis
Contributed to observational research, focus group sessions, concept testing and rapid iterative testing and evaluation
Produced detailed design documentation and easy to read screen flow diagrams
At the heart of MINDBODY's complex system, and its top-used feature is a robust Point of Sale (POS) that allows fitness studios, gyms, salons, and wellness practitioners to sell goods and services to their customers. Despite being the most relied-upon feature, the POS was the single most significant source of negative user feedback.
What We Did
Our team of over 15 highly-specialized UX-ers created a thoroughly user-validated North Star Vision to keep the back-end, iOS, Android, and web development teams moving synchronously throughout the POS redesign. Our team generated a mobile-first, adaptive design with hundreds of states and a 100% usability test passing rate on 20 most common use-case scenarios.
This initial, cross-platform vision has been the foundation for numerous step-wise improvements and is still being used to inform design today, over 4 years later.
MINDBODY POS Redesign
B2B2C • Cross-Platform